Yesterday’s Press Release & Anniversary

FAT BURNING WORKOUTS TO BENEFIT WOMEN AND CHILDREN OF DOMESTIC VIOLENCE

LOS ANGELES, CALIF. – December 9, 2010 – Little did Rich Tola know exactly one year ago today he would premiere a film, start a foundation to help women and children of domestic violence, make a video encyclopedia of yoga poses throughout the streets of Hollywood, and release Rich Tola’s 15 Minute Fat Burning Workouts.   And if you ask Tola, he’ll tell you that his fat burning workouts are fit for a King.  Or a Queen.  Or anyone else in the world, for that matter.  “Anyone can do them.  Whether you’re in shape or 50 pounds overweight”, states Tola. “Each 15 minute full body workout is filled with low-impact, core strengthening, fat burning exercises that are based on yoga principles and really easy to follow.”

10% of proceeds from Rich Tola’s 15 Minute Fat Burning Workouts are donated to his charity, The Boulevard Zen Foundation (www.BoulevardZen.com), teaching yoga to women and children living in domestic violence shelters. “Our teachers empower the kids and moms by using yoga principles to strengthen their bodies and self-esteem,” Tola said.

His movie, Boulevard Zen, the inspiration for the foundation, premiered at Hollywood’s Silent Movie Theatre a year ago today.  Tola wrote, directed and starred in the one-hour drama about one man inspiring the lives of many while overcoming his own challenges.  His video encyclopedia of 100 yoga poses, Rich Tola’s Yoga Survival Guide, was released in September and entertains audiences with Tola teaching yoga in the shower, stuck in traffic, at the LA Zoo, baking cookies, waiting for a bus, and watching “The Ellen Show”.

“15 minutes a day is all you need to establish a daily fitness routine that helps preserve your body and clear your mind,” states Tola.  His motto, Strong Body-Clear Mind, permeates in his work and persona. And the proof is in the pudding:  Tola has worked out daily for more than 30 years, the past five years practicing yoga and teaching 15,000 students. “There’s no question that everyone in the world who’s capable should be doing some form of physical fitness activity every single day,” says Tola.  “Respect yourself.  Especially around the holidays.”  And for only $1.99 per workout, who can’t afford not to?

Welcome to a new Fat Burning lifestyle!

What does fat burning mean to you?  Is it a specific thing, or action, or result?  To me it’s a lifestyle.  I know we hear that word a lot and in too many scenarios, but for the most part we all know what lifestyle means, right?  Mirriam-Webster Dictionary defines it as “the typical way of life of an individual, group, or culture “.  I define it as the way you choose to live your life.  Yes, choose.

Because your choice of what’s “the typical way” for you impacts everything you do, and subsequently how you feel.  And how you feel is what really matters.  Because it permeates you, affecting your overall mental and physical well-being.  It’s simple really. Lifestyle = Actions = Feelings. So where am I going with all this?  I’m going to the three simple rules I reinforce in every one of my 15 minute fat burning workouts:  think positive, speak positive and feel positive.  And by positive I mean you can workout every day, you can make healthy choices about what you eat and drink every day, you can speak only positive words regarding any situation or circumstance – because there are positives in everything we experience, and finally, you can feel positive all the time by adhering to the first two simple rules.  Trust me. It works.  So forget about the potentially hazaradous lifestyle you think you currently have, because those are just thoughts you can change whenever you choose to.  So choose to join me for a fat burning lifestyle, one that includes working out every single day for at least the next 30 years.  And I’ll see you tomorrow.

Peace – R