Tag: press release

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China Foresees the Fountain of Youth

Hey everyone, I want to give a huge thank you shout-out and kudos to Miranda and Dali, my amazing team from China who did a wonderful translation of my new book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth (available in English on Amazon). Here’s yesterday’s press release:

How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth

China Foresees the Fountain of Youth
Author and yoga guru shares his 30 Steps to Everlasting Youth (in Chinese)

LOS ANGELES, CA, December 08, 2020

The new motivational book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, has been translated in Chinese (simplified) and will soon be formally made public. Just four months after the English version was released on Amazon, author/filmmaker and modern-day yoga master, Rich Tola, will soon be revealing the secrets of his youthful success to more than 800 million daily readers throughout the People’s Republic of China. This family-friendly and easy-to-read “how-to manifesto”, as the author calls it, promises to encourage anyone on the planet looking to achieve their best possible self.

In today’s pandemic times when being fit and staying healthy can mean the difference between life and death, the 57-year old author – who thinks he stopped getting older at age 30 – believes that anyone can turn back the hands of Father Time. If you follow his “practical and wise” advice, as one reader describes it. The book delivers an inspiring message of hope and self-respect and that anything is possible if you set your sights and try. How to Drink from the Fountain of Youth provides step-by-step instructions on living better and stronger, and for being your best and healthiest self. The book is ideal for anyone looking to lose weight, feel more energized, be more confident, define their personal goals and aspirations, plus grow mentally as well as improve their entire outlook on life. It’s also for aspiring Millennials still searching for their calling, and for baby boomers who finally have the money but not the motivation to pursue their passion.

Tola’s book also doubles as a handy note-taking journal with a 50-word glossary to improve your vocabulary. Plus, his writing style is just like his Tola Yoga, fast-paced and colloquial, not to mention laced with insightful anecdotes garnered from a half-

century of experiences. With Steps like Be Vain, Love the Scale, Embrace Failure and Self-Correct, the author’s quite the sage who respects the powers of karma. Because, as Tola believes, “Everything in life is circular, so our choices, both good and bad, definitely come back to us in the future.”

Why China and why now? “Because I wanted my universal message of hope, self- respect, and self-discipline to permeate the globe in a big way. And what better society of strong, focused people is there than China, where they’ve been embracing my tough love values since the Xia Dynasty,” says Tola.

Rich Tola is also known for his heartfelt and witty memoir, Simply Between Millions: From Wall Street to Hollywood, and films such as Boulevard Zen and Skateboard Bandits.

For more information visit RichTola.com

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57 year-old “millennial” reveals his secrets

LOS ANGELES, Aug. 31, 2020 /PRNewswire/ — The newly released How to Drink from the Fountain of Youth is actually two motivational books in one. “My proven, practical advice is meant to inspire anyone who wants to drink from the Fountain of Youth, plus it’s a journal for note-taking and for memorializing your dreams, actions and small victories in life,” says author Rich Tola, who, by the way, is 57 yet claims to have “stopped getting older at age 30.”

How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth
How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth

“Looking, feeling and being 20 years younger than your actual age is all about empowering and replenishing your aura on a daily basis, keeping it strong and vibrant for the long haul,” he says. Which is age 108, if you ask the Hollywood filmmaker and modern-day yoga master (who also worked on Wall Street).

How to Drink from the Fountain of Youth provides step-by-step instructions on living better and stronger, and for being your best and healthiest self. And if readers follow Tola’s 30 Steps to Everlasting Youth, “you’ll never be out-of-shape and overweight; I guarantee it.” Strong words to stand by, but Tola certainly does.

The book is ideal for anyone looking to lose weight, feel more energized, be more confident, define their personal goals and aspirations, plus grow mentally as well as improve their entire outlook on life. It’s also for aspiring Millennials still searching for their calling, and for baby boomers who finally have the money but not the motivation to pursue their passion.

Tola’s book is fun, fast-paced and colloquial, not to mention laced with insightful anecdotes garnered from a half-century of experiences. With Steps like Be Vain, Love the Scale, Embrace Failure and Self-Correct, the author is quite the sage who respects the powers of karma. Because, as Tola believes, “Everything in life is circular, so our choices, both good and bad, definitely come back to us in the future.”

Tola also claims he was fortunate to have embraced fitness at a very young age, and lists his childhood heroes as nutrition guru, Jack LaLanne, and 7-time Mr. Olympia, Arnold Schwarzenegger. He calls them the Best of the Best, and they’re listed with 45 other “preeminent trailblazers and artists” right before the Glossary. Yes, there’s a Glossary with 50 words found throughout the book. Because, as Tola says, “…it always serves you well to empower your mind with a good vocabulary.”

Rich Tola is also known for his heartfelt and witty memoir, Simply Between Millions: From Wall Street to Hollywood, and films such as Boulevard Zen and Skateboard Bandits. With success in writing, fitness and filmmaking, Tola has made it his personal goal to help everyone live the same healthy life while experiencing the same guaranteed results to being – and staying – youthful in a way that works.

Available on Amazon.com and RichTola.com

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Hotter Than a July BBQ at More Than 60 Locations

FOR IMMEDIATE RELEASE: 08/04/16

YogaStyles Braves 108-Degree Heat and Wraps Chicago Pilot

Chicago, IL: Long considered a sacred number in Yoga, 108 should bring good luck to creator and Yogatainer Rich Tola’s new Reality TV series that aims to inspire audiences with his one simple motto: Yoga…Anyone, Anytime, Anywhere.

Inspired is exactly how Rich and his crew felt as they endured the heat and filmed the Pilot episode of YogaStyles of RICH and the Almost Famous in more than 60 locations throughout the streets of Chicago.

“We knew it was going to be a scorcher, but we never anticipated it would be hotter than a July BBQ,” shares Tola. “The great news is everyone we interviewed, including the homeless woman (Rebecca) living in a tent on North Broadway, was super friendly and excited to give Yoga a try.”

In addition to the dozen or so “Almost Famous” people Rich interviewed, Tola also demonstrated challenging Yoga poses at many historic landmark and tourist attractions including Buckingham Fountain, Millennium Park, Water Tower, the University of Chicago, Navy Pier, Soldier Field and the Chess Pavilion by Oak Street Beach.

“Our last day of filming was the hottest, with heat index temperatures reaching 108 degrees,” Tola said. “And what’s cool about it was that we filmed a 2-hour class at the abandoned Damen Silos with our band of beautiful Yoga babes (The Namaste Five) and not once did anyone complain or even request a break. Talk about hot Yoga, it really felt like we were practicing in an oven.”

Yoga guru and lifelong fitness virtuoso, Rich Tola aims to teach everyone on the planet the fundamentals of the 6,000 year-old practice with his unique, workout style of Tola Yoga. “It doesn’t matter where you are or what you’re doing, anybody can benefit from five minutes of Yoga. After watching our show you’ll definitely be inspired to try Yoga, or at the very least, be excited to visit Chicago and enjoy all the amazing attributes this great city has to offer,” proclaims Tola.

Today also marks Rich’s 10-year anniversary teaching Yoga to more than 25,000 students in over 2,000 classes throughout the United States. Since 2006, Tola has produced 30 hours of instructional DVDs including his film, Boulevard Zen, and his video encyclopedia of 100 Yoga poses, Rich Tola’s Yoga Survival Guide, including Bus Stop Yoga, Traffic Yoga, Office Yoga, Shower Yoga and Watching the Ellen Show Yoga.

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Looking Good and Feeling Serendipitous Wearing prAna

FOR IMMEDIATE RELEASE: 07/13/16

YogaStyles of RICH and the Almost Famous Sports prAna Attire

Chicago, IL: As the cast and crew of the new Reality TV series, YogaStyles of RICH and the Almost Famous, gets ready to film their Pilot episode throughout the streets of Chicago, the show’s creator and world’s greatest Yogatainer, Rich Tola, exemplifies that good fortune can also be derived from the clothes you wear.

For Rich and his band of rockstar yoginis who plan to inspire audiences with his one simple mantra: Yoga…Anyone, Anytime, Anywhere, that means doing so while wearing versatile, stylish, vibrant and sustainable clothing designed and manufactured by prAna.

“We’re super excited to be wearing prAna in our Chicago premiere,” says Tola. “And it’s quite serendipitous to say the least, because in 2005 when I purchased my very first Yoga apparel it was prAna. That’s right, a pair of recycled wool capris for men and an organic cotton shirt displaying these two very simple, yet very powerful words…Be Present.”

Rich and his band of beautiful “Yoga babes” appropriately called The Namaste Five, will stylishly demonstrate challenging Yoga poses and sequences with Rich leading the charge. While most of his teaching will be done to unsuspecting residents and tourists nearby historic landmarks and major attractions, Rich and his prAna-clad yoginis will take you to a new level, “We’ll show you how to make the hard stuff look easy and look good at the same time,” Tola said.

Yoga expert and lifelong fitness virtuoso, Rich Tola aims to teach everyone on the planet the fundamentals of the 6,000 year-old practice with his unique, workout style of Tola Yoga. “It doesn’t matter where you are or what you’re doing, anybody can benefit from five minutes of Yoga, and I will prove that. Fire up your body and fire up your day with a simple Warrior II or Triangle pose, plus it’ll help reinforce a clear and positive mindset,” declares Tola.

Since becoming a Certified Yoga Teacher in 2006, Rich has taught more than 25,000 students in over 2,000 classes throughout the United States. He has also produced nearly 30 hours of instructional DVDs including his film, Boulevard Zen, and his video encyclopedia of 100 Yoga poses, Rich Tola’s Yoga Survival Guide, including Bus Stop Yoga, Traffic Yoga, Office Yoga, Shower Yoga and Watching the Ellen Show Yoga.

Inquiries: Angie Lee Chastain | [email protected]

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Get Your Yoga Groove On in 24 Cities Around the Globe

FOR IMMEDIATE RELEASE: 06/30/16

YogaStyles of RICH and the Almost Famous Sets its Sites and Cities

Chicago, IL: With the filming of YogaStyles of RICH and the Almost Famous: Chicago less than a month away, the show’s creator and world’s best Yogatainer, Rich Tola, announced plans to visit 11 more U.S. cities plus 12 international cities to round-out Seasons 1 and 2, produced through Tola’s company, Two Strike Hitter Productions.

Yoga expert and lifelong fitness virtuoso, Rich Tola aims to inspire everyone on the planet. “It doesn’t matter where you are or what you’re doing, anybody can squeeze in a measly 5 minutes of Yoga everyday, and I will prove that. Spark it up with a quickie, a simple Warrior pose or balancing, plus it’ll help you reinforce a clear and positive mindset throughout your day,” declares Tola. “Not to mention that every practitioner, from beginner-to-advanced, should know the proper body mechanics of every pose, especially the twists, and more importantly, how to come in and out of difficult positions while avoiding injury.”

Tola and his band of beautiful “Yoga babes” appropriately called The Namaste Five, will also be demonstrating creative and challenging sequences with Rich leading the charge. While most of his teaching will be done to unsuspecting residents and tourists nearby historic landmarks and major attractions, Rich and his rockstar yoginis will take you to a new level, “We’ll show you how to make the hard stuff look easy,” Tola said.

The 12 U.S. cities for Season 1 include: Chicago, Denver, Austin, Philadelphia, Seattle, Portland, Minneapolis, San Francisco, Boca Raton, Boston, Boise and Washington D.C. And kudos to seven of these utopias who also made Yoga Journal magazine’s “America’s Top Yoga Towns,” including Chicago, Denver, Austin, Seattle, Portland, San Francisco and Washington, D.C. The 12 international cities for Season 2 include: Beijing, Barcelona, Paris, Dublin, Sydney, Havana, Dubai, Tel Aviv, Singapore, London, Rio de Janeiro and Prague.

Since becoming a Certified Yoga Teacher in 2006, Rich has taught more than 25,000 students in over 2,000 classes throughout the United States. He also produced nearly 30 hours of instructional videos and DVDs including his film, Boulevard Zen (2009). Rich received BSE from The Wharton School (PENN) and MBA from The Kellogg School of Management (Northwestern).

For more information please visit our website, YogaStyles.tv, or listen to Rich and his students, Rhonda and Vika, talk about YogaStyles on WGN Radio 720AM, The Frank Fontana Show on July 26, 2016. (click HERE to visit the WGN website).

Inquiries: Angie Lee Chastain | [email protected]

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You Want Me on Your TV!

FOR IMMEDIATE RELEASE: 06/14/16

New Reality TV Series from the World’s Best Yogatainer

Chicago, IL: Are you one of the 80 million people who want to try Yoga in 2016? If so, then “You want me on your TV!” declares Rich Tola, the world’s best Yogatainer and creator of the upcoming Reality TV series, YogaStyles of RICH and the Almost Famous.

Yoga expert and lifelong fitness virtuoso, Rich Tola aims to teach everyone on the planet the fundamentals of the 6,000 year-old practice with his unique, workout style of Tola Yoga. “People who have never tried Yoga usually ask themselves, What is it and can I do it without getting hurt? And since Yoga involves twisting and turning the body into unfamiliar and challenging poses, or Asanas, as they’re called in the ancient Sanskrit language, you need to know the proper body mechanics as well as how to come in–and-out of difficult positions while avoiding injury,” Tola said.

And who better to motivate the masses than the world’s most handsome Yogatainer and producer of 30 fun and entertaining lessons in his Yoga Survival Guide, including Bus Stop Yoga, Traffic Yoga, Office Yoga, Shower Yoga and even Watching the Ellen Show Yoga.

Since becoming a Certified Yoga Teacher in 2006, Rich has taught more than 25,000 students in over 2,000 classes throughout the United States. He also produced nearly 30 hours of instructional videos including his film, Boulevard Zen (2009), Yoga-to-Go DVD, Rich Tola’s Yoga Survival Guide DVD, Rich Tola’s 15 Minute Fat Burning Workouts DVD, Stay Zen Web Series, Rich Tola’s 5 Minute Fat Burning Workouts Web Series, plus his recent Tola Yoga classes and a special 10-episode “How-to” series for Livestrong.com.

Just like his precise teaching style and no-nonsense East-coast Italian energy, Rich will inspire audiences with his one simple mantra: Yoga…Anyone, Anytime, Anywhere.

“YogaStyles of RICH and the Almost Famous will take you on a wild and witty ride throughout the streets of Chicago before traveling to capitol cities around the globe”, says Tola. “We will creatively demonstrate that anyone of any age, size or gender can reap the benefits of Yoga, as well as highlight National Landmarks and popular destinations of each metropolis while teaching Yoga to its “Almost Famous” business leaders, designers, politicians, musicians and athletes.” Plus, anyone else Rich happens to meet along the way.

Inquiries: Angie Lee Chastain | [email protected]

YogaStyles of RICH and the Almost Famous

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New Reality TV Series to Illuminate the World with Yoga

FOR IMMEDIATE RELEASE: 06/01/16

YogaStyles of RICH and the Almost Famous

Chicago, IL: Yoga expert and former Wall Street executive, Rich Tola, aims to bring his unique workout style of Tola Yoga to the world with his new Reality TV series, YogaStyles of RICH and the Almost Famous. After 10 years of teaching Yoga to more than 25,000 students from the ages 3-to-93 in over 2,000 classes throughout the United States, Tola’s mission is to inspire audiences everywhere with his one simple mantra: Yoga…Anyone, Anytime, Anywhere.

“YogaStyles of RICH and the Almost Famous will take you on a wild and witty ride throughout the streets of Chicago before traveling to capitol cities around the globe”, says Tola. “Our mission is to creatively demonstrate the ability for everyone on the planet to reap the benefits of the 6,000 year-old mind-body-spirit practice of Yoga, as well as highlight National Landmarks and popular destinations of each metropolis while teaching Yoga to its “Almost Famous” business leaders and owners, designers, politicians, musicians and athletes”. Plus, anyone else Tola happens to meet along the way.

And who else better to inspire anyone who has ever asked, “What is Yoga and can I do it?”, than someone whose life was transformed by the powers of Yoga.

Since becoming a Certified Yoga Teacher in 2006, Tola has produced more than 20 hours of instructional Fitness & Yoga videos including his three DVDs; Yoga-to-Go, Rich Tola’s Yoga Survival Guide and Rich Tola’s 15 Minute Fat Burning Workouts, plus his two Web Series; Stay Zen with Rich Tola and Rich Tola’s 5 Minute Fat Burning Workouts.

Upon completion of his Yoga-inspired film, Boulevard Zen (2009), Tola founded a charity to teach the benefits of Yoga to women and children survivors of domestic violence, The Boulevard Zen Foundation. Tola’s passion for Yoga is complimented by his lifelong passion for fitness…more than 50 years to be exact, combining his 40 years of weight training in gyms and health clubs around the world with his 11 years of practicing Yoga.

Tola received his MBA from The Kellogg School at Northwestern University, and looks forward to “showcasing the truly unique landmarks and neighborhoods the Windy City has to offer”.

Inquiries: Angie Lee Chastain | [email protected]