Change the Consumer Sentiment

While driving home from the park today, I was listening to a few economists talk about the current University of Michigan survey measuring consumer sentiment and economic conditions. Basically, it tells us how Americans feel about the economy both today and tomorrow, or more specifically, one year from now.

I’m sure this comes as no surprise, but the overall feelings were bad.

As bad as they were in the 1970’s no less, when inflation was at 13%, unemployment was at 10%, and you had to wait an hour at the pumps to fill up your tank with gas. No kidding, and I know it well because I grew up in the 70’s and specifically remember really long lines in a station wagon with no air conditioning. Albeit, today those inflation and unemployment numbers are much better, to say the least, as mortgage rates just inched below 7% – a good sign for both consumers and the housing market.

The thing is, back when times were much tougher for families and the economy was in a much deeper hole, pervasive feelings of doom and gloom were never rampant like they are today. At least it seems that way when everywhere you turn there’s suffering, death and destruction, not to mention consistent talk about an unavoidable recession (which I disagree). In a viral world with instant connectivity, spreading anything – including bad feelings – is as easy as getting AI to write you a paper. The polar opposite of the groovy, non-viral 70’s. Plus, with Led Zeppelin on the radio and Disco on the rise, life was always about working hard, staying hopeful, living free, and most importantly, living in the moment.

And since every one of us is dealing with our own adversity du jour – mine includes three herniated discs that have annihilated my yoga practice – you gotta stay positive and know that things will get better. And believe that collectively, we can change this sentiment from bad to good.

And we will.

The funny thing is, when I grew tired of listening to those chatty economists talk about our nation’s lousy survey scores, I turned the radio dial a few clicks to the left and what do you think comes on? I Want Your Love, by Chic circa 1978. Talk about a fun and happy and positive song that compels you to sing along forever! I was 15 when that Disco classic came out, and had just started taking lessons at the nearby Arthur Murray Dance Studio..with every other kid in the neighborhood.

So change your negative thoughts everyone, and help me change the consumer sentiment. No doubt I believe change is coming – as it did with the go-go 80’s right after John Travolta lit up the floor in that iconic gem, Saturday Night Fever (1979). Speaking of lighting up the floor, with two measly weeks to go before we leave this rather “bad” 2023 behind us, take heed from yours truly – and get your workout in. Dancing included!

Have an amazing Holiday and even happier New Year! Peace – R

Cancel Culture Reboot – Ep 16 – Tola Talks Texas

Today we’re talking about the cancel culture (aka the call-out culture) as a modern form of ostracism and why it should be rebooted, or more specifically, treated individually on a case-by-case basis. And kudos to the new employment website, redballoon.work, for their efforts to value freedom of expression and go beyond the cancel culture where employees are free to work without fear of being on the wrong side of their employer’s politics. No doubt Americans are in need of a higher functioning democracy with less censorship and less judgement upon others for their personal choices, not to mention the need for everyone to embrace Love the Five Y’s – Step 22 of my book, How to Drink from the Fountain of Youth. Plus get ready for a long Crypto Winter – or not if you ask me – although there are plenty of reasons why Bitcoin is poised for a precipitous decline.

Homeless in America – Ep 4 – Tola Talks Texas

Today we’re talking about the 580,000+ homeless people in America, most of those individual males and the rest single moms with children. That’s way too many, and with the help of those of us who are not homeless – including my bodybuilding idol from 1979 and seven time Mr. Olympia champion, Arnold Schwarzenegger, we need to end this epidemic now. Plus a special RIP shout-out to Man’s World Gym owner and mentor from my childhood, Joe Dodd, as well as the legendary football coach turned world-class TV broadcaster, John Madden. Not to mention more weightlifting tips from my workout today, and of course, some inspiring talk about holding the line when it comes to your cryptocurrencies…like I’m doing, even as they plunge even further.

TOLA TALKS TEXAS…coming this Christmas

Hey everyone, I’m super excited to launch another original podcast, this time from the lovely confines of downtown historic Plano and appropriately called, TOLA TALKS TEXAS. Because when it comes to the great state of Texas, no doubt it’s the land of the free and home of the brave.

If you’re wondering why, let’s just say it’s time I take off the kid gloves and call it like I really see it when it comes to current events, cryptocurrencies and of course, all things related to health = wealth. Not to say my previous Tola Talks weren’t chock full of candid and intelligent no bullshit talk – the first on LATalkRadio and then YouTube while the second 2.0 version was focused on my latest book, How to Drink from the Fountain of Youth. They certainly were, although I never addressed the problems facing our society today as well as our great country, the United States of America…at least it used to be.

So coming this Christmas I look forward to bringing you the best of the best, i.e., my most straightforward and insightful knock-out punch. Or a barrage of punches that’ll have you questioning what’s truthful in today’s news (and politics) vs. what’s meant to “control you”. Just like our current Administration says they’re trying NOT to do…”not to control you but to save you”.

Utter nonsense if you ask me. Because only YOU can SAVE YOURSELF.

Have an awesome week everyone, and Ill see you on Xmas! Peace – R

PS – if you haven’t been keeping with my 100 Workout Challenge, there are three days left to get them in. Happy fitness!

Welcome to Wherever You Are

Hope you’re awesome everyone, and in case you were wondering, this isn’t a tribute to the music of Bon Jovi or INXS.

On the contrary, it’s more like a welcome home post after spending the past five months traversing the U.S. in search of the Holy Grail, much like a modern-day Indiana Jones. Well, not exactly, but I’ve definitely been a modern day cowboy cruising the countryside since I left my beloved Los Angeles in June.

Why, you might ask? Because  I love to explore new lands while checking out the fitness and yoga scenes – not to mention the music and entertainment and comedy club scenes – of America’s largest and most popular cities.

And on this particular leg of the adventure I’ve traveled to Austin, Dallas, Denver, and most recently, the lovely beaches of Santa Barbara (picture).

For those of you who have been following my life’s colorful journey since I moved to Hollywood in 2007, I’ve now lived in 11 major cities over the past 11 years.

The good news is I’ve also walked over a thousand miles and met tons of cool locals that made my sojourn an especially enjoyable experience. No doubt traveling to other cities is something I definitely recommend to anyone who has the time and vigor to do it. Notice I didn’t say money, because if you fly solo like I do, you really don’t need that much to explore. Just a pair of comfortable walking shoes and a lightweight backpack. Oh, and don’t forget an open-minded attitude that comes with a big fat smile on your face…because that ALWAYS helps.

So pack your bags and enjoy your journey wherever it takes you this holiday season, and have an amazing Halloween!

Peace – R

Tola Talks with Children’s Book Author, Erin Mason

Congratulations to author, psychotherapist, yoga teacher and my dear friend, Erin Mason, for publishing a tender and heartwarming story, Growing Grace, about adoption from the biological mother’s perspective.

Tola also Talks about America’s obesity epidemic and how it affects 36% of all adults and nearly 20% of all children and adolescents, and more specifically, how I would financially reward everyone for being fit…If I Were President. Not to mention fitness tips for losing that unwanted weight.

Subscribe on iTunes, Google Play and Stitcher. And have an awesome day! Peace – R

Tola Talks w/ Celebrity Photographer & Director Scott Nathan


Tola Talks
 retirement income & America’s oldest worker (102), killer bees & America’s most expensive Zip Codes, plus the Get Your S#!T Together Award for chop blocks in the NFL. On Throwback Thursdays, Rich interviews celebrity photographer and director Scott Nathan, and discusses the highlights and pop culture of 2009. Plus, check out Scott’s new music video “Silence” that he directed with 21 year-old Cooper Phillip.

Weekdays on youtube.com/tolatalks.

Tola Talks' Rich Tola with Celebrity Photographer and Director, Scott Nathan
Tola Talks’ Rich Tola with Celebrity Photographer and Director, Scott Nathan

Tola Talks Movie Mondays and Ben Affleck’s Gone Girl

 

Tola Talks Beats by Dre & the NFL, Bill Clinton stumping in Arkansas, Finland schools ranked 3rd in the world – America 24th, GYST Awards & fat mannequins, and prayers on Twitter. On Movie Mondays, Rich and co-host Troy Titus-Adams review Ben Affleck’s new film, Gone Girl.

Weekdays on youtube.com/tolatalks

RichTolaTroyTitusAdams3
Tola Talks’ Rich Tola with guest co-host, Troy Titus-Adams.

Raise the Minimum Wage to $12

As President of the United States, that’s what I would do. That’s right, and I’d slash corporate taxes to offset the increased labor costs, thereby creating a zero-sum game of sorts – so the government gets their fair share of taxes and companies can still make profits and thrive.

Let me explain.

For the past 6 years I’ve lived a creative life that wasn’t about the white-collar world and its 9-to-5 days filled with coffee breaks and softball games (or maybe now it’s soccer). In the creative world, getting a job to support your passion is all about blue-collar and minimum wage, not to mention how difficult it is to even get a job. And who can live off $8 an hour? Do the math: $8 x 7 hours (with your mandatory breaks) equals $56. After the government takes their share, let’s be generous and call it $50. Times 5 days a week equals $250 – a measly $1000 a month.

Now who can claim their Independence – let alone afford health insurance – on $1000 a month?

Nobody can, unless you share a studio apartment with 3 other people and eat peanut butter and bananas every day. Sure, you can get lucky and land a server or bartender job where you’ll earn tips on top of that, but it’s not that much more. Trust me, I know. And the work is stressful and grueling, so always remember to tip your wait staff. And go for the 20%…it makes a difference.

Today the news said that 20% of Americans are struggling to meet their financial needs on a day-to-day basis. That’s 1 out of every 5 Americans who can’t make ends meet. Way too many.

So what should we do? Raise the Minimum Wage to $12

Happy Independence Day everyone…and don’t forget to get your workout in!

Enjoy – R