Remembering 9/11

I remember it well, from the balcony on the 39th floor of my Midtown Manhattan office building located just 3 miles north of The World Trade Towers. Chapter 43 of my memoir, Simply Between Millions: From Wall Street to Hollywood, recants that fateful day 20 years ago today:

CHAPTER 43 – 9/11

“As I write these words, it is exactly one week prior to the 10th Anniversary of the World Trade Center attacks. This is how I remember it:

It was the most beautiful of NYC days. Crystal clear blue skies and a coolness that made everything in the city feel alive. I was excited to go to work that day because I was giving my printer the thumbs up for my first mailing, The Tola Report. It was this fancy, four-page color flyer that was going out to more than 1,000 owners. I had spent the past six weeks getting it ready. Now it would be finalized and sent out directly from the printer. I also purchased two new suits and was excited to get them to my tailor on John Street. My tailor was less than 500 yards from the World Trade Center. I had planned to go there before I went to the office – he opened at 8 AM. But I was running late and the subways were crowded, so I decided to go straight to work and then go see him during lunch. I arrived at my Midtown office just before 8 AM.

If I had stayed on the Lexington Avenue subway line, I can only guess that I would have been at my tailor’s at exactly the time the first plane hit.

View from Midtown Manhattan on 9/11 – RIP

Our office had a balcony with an unobstructed view of Tower I and a partial view of Tower II (about half). As I was proof-reading my report for the last time, a senior broker, Zev, came running past me with a huge pair of binoculars. I would soon learn that he was a paratrooper in the Israeli Army and loved his military binoculars. He screamed, “Smoke’s coming out of the Tower”, as he ran by. I turned to look out my window and then at my clock radio that was playing the news. It was 8:44 AM, and there was still no mention of it. About three minutes later the reporter sounded confused when he said something about a small plane had hit the World Trade Center. I went to the balcony to check it out. A few other brokers and assistants had joined me, and others were in my office listening to the radio. We passed the binoculars back and forth, each taking a few minutes to look. Soon we were all staring at each other because we knew it wasn’t a small plane. There was way too much smoke pouring out of a huge swath of floors high up on Tower I. As real estate people, we strangely knew it would fall. Then a plane hit Tower II and it was chaos. Everyone in the office seemed to be running all over the place, onto the balcony, into my office, over to each other’s desks, until I found myself alone on the balcony.

Time stood still for the next two minutes as I secured myself so the binoculars wouldn’t move a millimeter. Then I focused my sights on Tower I. The stainless steel skin of the building, right below where the smoke was pouring out, was peeled away like a banana skin, arching away from the building, frozen in the air.

I then saw two men climb onto the steel skin, one behind the other, clinging for dear life, crawling away from the inferno. When the first man couldn’t go any further, he let go. As he plunged to his death, he did what appeared to be a backward swan dive. The other man soon followed, and when he let go, he grabbed his knees and slowly tumbled forward. I put down the binoculars and went inside. I’m not sure what happened next, other than I was on the balcony with a few others when Tower I fell. I didn’t have the binoculars, but I watched in shock as Tower I slowly crumbled to the ground. The same for Tower II – I was on the balcony and stayed until I could no longer see the horizon.

The next thing I remember, I was standing in the middle of Madison Avenue looking downtown at the smoke-filled sky. Cars were stopped dead in their tracks, doors open, people just standing there, screaming and pointing to downtown. If felt like a scene from a movie, as New Yorkers fled the streets not sure what to do. It soon felt like everyone was moving north. Me and two other brokers who lived in New Jersey walked north to my place. The entire time I looked back over my shoulder, trying to figure out what happened. All cell phones were dead, so it was word of mouth from the people in the streets. Once we got to my place, we put the TV on and set up camp. My apartment was busy with friends coming and going. By 6 PM, my broker friends had left, and fortunately, they both got off the island and made it home safely.

The next day, Jimmy V and I took the subway south to Canal Street. For some reason, we both needed to go there. The subways weren’t running past Canal, so we got out and walked east toward the Manhattan Bridge. Every street running south to downtown was barricaded with NYC policemen. We finally found a side street in Chinatown where we snuck by and made our way toward the rubble. It was at least a mile away. By the time we got to Foley Square, Jimmy V had an asthma attack. The air quality was bad, and of course, we shouldn’t have been there. Since he could barely breathe, we went down into the subway, just to get away from the polluted air. Twenty minutes later, we headed back.

What I remember most about our trip wasn’t the sounds and smells of the city that day. It was the two-inch layer of soot and ash delicately resting on the wrought iron fence surrounding Foley Square. It looked like really dirty, dry snow had fallen – it was eerie and yet strangely peaceful at the same time. I truly did feel my skin crawl that day. Something I won’t forget for the rest of my life.”

RIP to those who perished, and continued strength, happiness and unity for the rest of us.

Have an awesome weekend everyone…and get your workout in!

Peace – R

The Year I Walked from LA to Venezuela

by Rich Tola, July 21, 2021

If anyone told you they walked 4,000 miles in the past 12 months you’d probably think they were crazy right? Because walking 4,000 miles is the equivalent to walking from the hot and sunny confines of The Valley of Los Angeles, California, to the balmy and tropical valley of Caracas, Venezuela. And yes, it’s totally possible as you can walk across the Panama Canal by way of a pedestrian walkway across the entrance of the locks of Gatun, so no worries if you want to follow my footsteps to get there. Figuratively speaking, that is.

Let me explain.

I didn’t actually pull a Forrest Gump and wake up one day and start walking south through Mexico, Guatemala, Honduras, Nicaragua, Costa Rica, Panama and Columbia before arriving in the capital of Venezuela one year later. No, but wouldn’t that be cool. I actually walked the entire 4,000 miles throughout the streets of LA, from my home in Chinatown going back and forth to a plethora of neighborhoods including DTLA, South Park, the Arts District, Lincoln Heights, Boyle Heights, Little Tokyo, Echo Park and yes, Dodger Stadium. 

Walking the empty streets of LA during COVID (4,000 miles)

From June 1, 2020 until June 1, 2021, I walked between 10-12 miles every single day as part of my personal COVID relief. Or shall I say, personal COVID insanity prevention. Because when the lockdowns in LA were imposed back in March 2020 and all the gyms and yoga studios were closed, my daily walking meditations became my only savior. The longer the better, and mostly in perfect quietude with no human interaction whatsoever. Except for the occasional homeless person, who seemed even more surprised to see an even less occasional pedestrian. LA was like a veritable ghost town where I can honestly say I felt like the legendary actor Will Smith, aka US Army virologist Robert Neville, cruising the empty streets of Manhattan in the 2007 post-apocalyptic thriller, I Am Legend

For anyone who knows me, you know that I can’t go a single freaking day without exercising in some form or another, e.g., weightlifting, Tola Yoga, stretching/abs. Good news is for as long as I can remember I was taught that your physical body, aka your temple, is the most important asset you’re ever going to possess in this world. And to respect your temple with a daily fitness program that keeps it vibrant and strong and injury-free, is paramount to maintaining a healthy lifestyle as well as turning back the hands of time. 

Something I’ve also been doing for the past 58 years. Drinking from the Fountain of Youth, that is, and yes, something that’s rather challenging to achieve – especially as you get older – but something anyone can do with the help of my 30 Steps to Everlasting Youth. Including Step 20 – Walk to Win, arguably the most important step of all because walking is a perfect source of aerobic exercise not to mention it does wonders for your brain.

That’s right, walking is great for your brain. Just this week the New York Times reported that “Exercise can freshen and renovate the white matter in our brains, potentially improving our ability to think and remember as we age, according to a new study of walking, dancing and brain matter. It shows that white matter, which connects and supports the cells in our brains, remodels itself when people become more physically active. In those who remain sedentary, on the other hand, white matter tends to fray and shrink.”

Fray and shrink just like everything else in our bodies with the help of good ole’ Father Time. Forgettaboutit! Don’t let the world’s most non-beloved Father get the best of you…get with the program now. Translation: start walking today. Or else stay seated and wait for your brain matter to wither away, and hopefully not before your temple does. And if you don’t care so much about improving or at least maintaining your ability to think and remember things as you age, then do it for your family. That’s right, start walking today and bring a loved one along so they can reap the amazing benefits of walking. You can even bring your dog Spot or cat Fluffy if none of your human friends desire to capitalize on such a great opportunity. I’m sure your pets won’t complain, and if they do, then pick them up and carry them for an even better workout. 

Just remember to bring water. And if walking to improve your white brain matter doesn’t really matter to you, then maybe these “12 Benefits of Walking” as described by the Arthritis Foundation will motivate you (see arthritis.org):

  1. Improve circulation
  2. Shore up your bones
  3. Enjoy a longer life
  4. Lighten your mood
  5. Lose weight
  6. Strengthen muscles
  7. Improve sleep
  8. Support your joints
  9. Improve your breath
  10. Slow mental decline
  11. Lower Alzheimer’s risk
  12. Do more for longer

So there you have it, 12 more reasons to walk every single day of your life (or at least 3 times a week for 40 minutes). If you’re capable that is, because not everyone is fortunate enough to walk. But if you can, don’t deny your body, mind and spirit these amazing benefits by choosing a sedentary lifestyle that’s only going to shorten your stay on Planet Earth.

And by the way, in case you were wondering what it’s like to walk 4,000 miles in a 12 month period, let’s just say it may do wonders for your brain but it sure takes a toll on the physical body, especially the low back, hips and knees. But what’s interesting about the routine of walking nearly 100 miles a week is that once your body gets used to it, it’s not only easy to maintain but it almost becomes a daily obsession that you can’t do without. Even with all the aches and pains that come along with it, during and after.

Would I recommend walking that many miles in any given year? No. But I do recommend walking 1-2 miles a day for the rest of their life, no matter who you are. And if you need some help try this: walk out your front door and keep walking for exactly 15 minutes, at a brisk pace with good posture, then stop, turn around, and come back. Voila! 2 miles in about 30 minutes. You can do it, especially if you live in LA or Venezuela or anywhere with a beautiful climate. Or just brave the rain and snow like I did in Chicago and Seattle. But then again you might say it’s summertime in the northern hemisphere and just like DJ Jazzy Jeff and The Fresh Prince rapped back in Philly circa 1991, “Summer, summer, summertime, Time to sit back and unwind.”

No doubt unwinding can be a good thing, especially to decompress from our busy lives. But when it comes to your health, walking is something anyone can incorporate into their current lifestyle. And should incorporate, based upon all the goodness it brings. Especially in today’s new normal world of working from home, there should be ample opportunity in your day to lace’em up Rocky style and kick the bricks, as I like to say. I hope you do, your temple will love you for it. 

Have an awesome summer everyone, and get your walking in! Peace – R

100 Workouts by Xmas Challenge – The Finale

Hey everyone, hope the last episode of Tola Talks 2.0 inspires you to accept my challenge and workout 100 times before Christmas. Only 170 days until then, so commit to 100 workouts and keep rockin’ it! 200 workouts for me, and yes, 30 minute stretch/abs and 2 mile walks do count.

And Don’t Quit, one of the key points in today’s show plus many other fitness and wellness tips from the past 20 shows. Thank you for watching and sharing…now workout 100 times by Xmas and read my new book, How to Drink from the Fountain of Youth, and I’ll see you at the Fountain. Peace – R

Shake the Pandemic Blues & Dogecoin

Are you feeling the pandemic blues when it comes to your daily exercise? Don’t despair, just follow three of my 30 Steps to Everlasting Youth: Keep it Simple, Embrace Failure and Let it Go. Just like me – since I’ve been having a whale of a time getting back into my old fitness groove!

In today’s Tola Talks, I also discuss Dogecoin and how I agree with Elon Musk and Mark Cuban when it comes to caution investing as well as DOGE reaching $1 (for sure) plus becoming a long term ‘store of value’, i.e., real currency. Note that I’m a happy HODL of the cryptocurrency and look forward to accepting it at my Tola Yoga Fitness & Wellness centers…one day soon!

Have an awesome day everyone…and get your workout in! Peace – R

Time to de-COVID-tize your Habits

Happy St. Patrick’s Day everyone!

It’s exactly one year since the Coronavirus shut us down and we’re slowly getting back to normal, so it’s time to de-COVID-tize your Habits. That is to say, keep the good ones and delete the bad. It’s also been a while since my last Tola Talks 2.0, so it’s good to be back! Today is all about getting you back on track with those pre-COVID routines that include your old – and good – habits. So let’s re-tool, re-focus and stick to the winners that served your well.

All the while staying safe and strong and thinking positive along the way…also know as “Step 11 – Think Positive” in my new book, How to Drink from the Fountain of Youth. Because who doesn’t want to live their best possible life. Now available in audiobook.

Have an awesome day everyone, and get your workout in. Peace – R

Fountain of Youth comes to Audiobook

LOS ANGELES, March 9, 2021 /PRNewswire/ — The newly released How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, is now available in audiobook alongside the paperback and ebook editions on Amazon. Narrated by the author/ filmmaker and modern-day yoga master – who really believes he got stuck at age 30 – Rich Tola’s family-friendly audiobook is 3:24 hours long and marks his second narration since his memoir.

The book is ideal for anyone looking to lose weight, feel more energized, be more confident, define their personal goals and aspirations, plus grow mentally as well as improve their entire outlook on life. It’s also for aspiring Millennials still searching for their calling, and for Baby Boomers who finally have the money but not the motivation to pursue their passion.

Tola’s audiobook is fun, fast-paced and colloquial, plus it’s laced with pop culture references and insightful anecdotes garnered over a half-century of experiences. With 30 motivational steps including Be Vain, Love the Scale, Embrace Failure and Self-Correct, Tola is quite the sage who infinitely respects the powers of karma and its effect upon one’s aura, “Looking, feeling and being 20 years younger than your actual age is all about empowering and replenishing your aura on a daily basis, keeping it strong and vibrant for the long haul.” Which is 108, if you ask the former Wall Street trader who also claims he was reborn with the help of yoga.

How to Drink from the Fountain of Youth provides step by step instructions on living better and stronger, and for being your best and healthiest self. The audiobook is a great way to listen to the secrets of Tola’s youthful success at home or on-the-go, while the paperback also doubles as a handy note-taking journal for memorializing your dreams, actions and small victories in life. And if you follow Tola’s 30 Steps to Everlasting Youth, “you’ll never be out-of- shape and overweight. I guarantee it.” Strong words to stand by, but Tola certainly does.

Just like he stands by his belief that anyone can drink from the fountain of youth, regardless of your predilection toward exercise or anything else that’s really good for you or otherwise fat burning. As the author states on the back of his book, “Youthfulness is not contingent upon your physical body or how old your face looks, but rather the force you emanate into the Universe.”

Rich Tola is also known for his heartfelt and witty memoir, Simply Between Millions: From Wall Street to Hollywood, and films such as Boulevard Zen and Skateboard Bandits.

Top 10 Steps to Everlasting Youth (article)

Hey everyone…if you need the perfect motivation to read my new book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, my feature article for Healthy Aging Magazine (Winter 2021) should definitely do the trick.

Top 10 Steps to Everlasting Youth

By Rich Tola

When it comes to the relentless march of Father Time, I think of myself as the rapper Eminem, flipping that aging bastard the bird with both fingers.

Why? Because when it comes to staying young, I’ve got that old ass curmudgeon beat.

That’s right, folks, there’s no way I’m letting Father Time’s renowned conspiracy theory, “Everybody Gets Old,” catch hold of me. Forgettaboutit!

Now get outta my kitchen, you pesky youth plunderer, because I consider my mind, body, and spirit – and my protective aura surrounding it – way too vibrant to be hoodwinked by you. Just like you should stop the aging process by fortifying and maintaining an everlasting aura that emanates into the Universe, keeping you harmonious, youthful, and strong.

Now you think who’s this Tola character and what’s he been smoking? Everlasting youth, yeah, right.

But I am right. Because the proof is in the pudding and with my youthful successes, that is to say, I’m a 57-year-old who got stuck at age 30; I know you can. Whoever you are and wherever you live, regardless of your current state of eternal metamorphosis, take my practical and very doable advice…and stop aging now.

Here are my top 10 tips for everlasting youth.

1. Keep Moving

Arguably the most important step of all, which begets one simple question: Do you wake up in the morning and soon find yourself sitting down for long periods? Can’t do it. Gotta keep moving – at all times – like baby dolphins.

2. Be Vain

We’re talking about the good vain here and not the obnoxious vain that Carley Simon sings about. Always be confident and proud of your accomplishments as well as your aura and appearances.

3. Love the Scale

Yes, the one device that displays a tiny number between your toes that can totally ruin your day. But you have to learn to love it because it’s crucial to stay within your optimum bodyweight range daily. Forever. Plus, it keeps you honest.

4. Be Passionate

In everything you do, or don’t do it. Passion keeps you young and vibrant.

5. Respect Yourself

Arguably the #1 Step again (or tied with Keep Moving) means that any way you look at it, everlasting youth and being your best possible self starts with self-respect. And as the saying goes, everything else is gravy.

6. Don’t Quit

Oftentimes the ‘art of winning’ is in the ‘never quitting.’ Plus, perseverance can take you all the way, no doubt. As Great Britain’s courageous Prime Minister Winston Churchill once said, “Never, never, never give up.”

7. Embrace Failure

You’ll find this one on the flip side of Don’t Quit. As basketball legend Michael Jordan professed, “I’ve missed more than 9,000 shots in my career, I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over again in my life. And that is why I succeed.” Amen.

8. Exercise Daily

This one goes without saying because your body is a temple that needs to be exercised every single day, something I’ve been doing for the past 50 years. It’s true; that’s why this one is easy for me. But no worries if it’s more challenging for you, kinda like cooking is, for me, impossible. Anyone can embrace a daily fitness program that’s easy to maintain. Just do it.

9. Know You’re Young

Believing and knowing are completely different energies. You Gotta know it.

10. Self-Correct

So what if you’ve fallen off the wagon again? Get right back on it. It’s that simple, self-correct, and you’ll be back on track. Because you can do anything, you set your mind to. Just like when I quit drinking alcohol altogether 13 years ago. And yes, you can too.

Now, what about all those aches and pains that seem to accompany us Boomers with each new dawn? Can anyone make those disappear and truly feel like you’re 30 again?

Not exactly.

But you can come close. Everyone knows that concept of mind over matter. It actually works and sure comes in handy when convincing yourself to ignore those aches and pains.

Tell you the truth, there are some mornings when my legs and feet are so sore from walking 10 miles a day – that’s right, 10 miles a day since the Coronavirus hit last year that I need to mindfully stretch my legs and crack my feet before stepping out of bed.

I also have recurring neck and back problems that date back to my baseball playing days of the 70s and 80s, plus hip and knee problems from all the walking I do. So yeah, I’ve got problems. Lots of them, but who wouldn’t after thousands of hours lifting weights and doing yoga and running canyons and walking all over God’s creation.

Yet I’ve loved every minute of it. That’s right, and I’ve been embracing good health and fitness since I was a toddler doing push-ups and sit-ups alongside my older brother Sam.

http://richtola.com

The good news for me and all the other fitness enthusiasts from the 70s and 80s who cherished all things Jane Fonda and Arnold Schwarzenegger is that staying healthy, strong, and fit is so deeply ingrained in our psyches that nothing can derail us from our daily workout routines.

In closing, let me say this: Regardless of your predilection toward exercise or anything else that’s really good for you or otherwise fat burning, anyone can drink from the fountain of youth. As I say on the back of my book, “Youthfulness is not contingent upon your physical body or even how old your face looks, but rather the force and energy you emanate into the Universe.”

So may the force be with you…and I’ll see you at the fountain!

Peace – R

Rich Tola is the author of Top 10 Steps to Everlasting Youth and How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, which also doubles as a handy note-taking journal and is ideal for anyone looking to lose weight, feel more energized, be more confident.

Start Strong and Set Your Sights

Just like it’s always best to finish the year strong, the same goes for starting strong, also know as ‘like a bat outta hell’, as the rock legend Meatloaf once sang. At the very least be sure to set your sights, aka your specific goals for 2021 – or the first six months like I do – and make sure to respect your temple along the way. Every single day that is, because who doesn’t want to stay healthy, vibrant and young while drinking from the Fountain of Youth?

In the New Year we also lowered our prices to make it easier for anyone to get motivated by my old-school “everlasting youth” advice that’s very practical and doable and most importantly, effective. Because the proof is in the pudding. Always. Not to mention a little fun and fast-paced inspiration from the plethora of wild and witty stories recounted throughout my life’s colorful journey.

Rich Tola’s books on Amazon, Kindle and Audible (Fountain of Youth coming soon!)

How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth is now $11.99 and my memoir, Simply Between Millions: From Wall Street to Hollywood is now $14.99. Thanks to everyone who has already purchased them on Amazon, Kindle and Audible.

Have an awesome day everyone…and get your workout in! Peace – R

Finish Strong Everyone…and Keep Your Cool

Finish and Strong are no doubt two very simple yet very effective words. Just like everything I’ve been recommending in all of my creations since time began (or maybe 2006) including my new book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, keep it simple and finish strong. And always Keep Your Cool, no matter how many COVID pounds you’ve gained.

Enjoy the last Tola Talks of 2020 everyone…and definitely read my book, because who doesn’t want to be their best possible self while looking, feeling and “being” at least 20 years younger!

Happy New Year…and get your workout in! Peace – R

China Foresees the Fountain of Youth

Hey everyone, I want to give a huge thank you shout-out and kudos to Miranda and Dali, my amazing team from China who did a wonderful translation of my new book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth (available in English on Amazon). Here’s yesterday’s press release:

China Foresees the Fountain of Youth
Author and yoga guru shares his 30 Steps to Everlasting Youth (in Chinese)

LOS ANGELES, CA, December 08, 2020

The new motivational book, How to Drink from the Fountain of Youth: 30 Steps to Everlasting Youth, has been translated in Chinese (simplified) and will soon be formally made public. Just four months after the English version was released on Amazon, author/filmmaker and modern-day yoga master, Rich Tola, will soon be revealing the secrets of his youthful success to more than 800 million daily readers throughout the People’s Republic of China. This family-friendly and easy-to-read “how-to manifesto”, as the author calls it, promises to encourage anyone on the planet looking to achieve their best possible self.

In today’s pandemic times when being fit and staying healthy can mean the difference between life and death, the 57-year old author – who thinks he stopped getting older at age 30 – believes that anyone can turn back the hands of Father Time. If you follow his “practical and wise” advice, as one reader describes it. The book delivers an inspiring message of hope and self-respect and that anything is possible if you set your sights and try. How to Drink from the Fountain of Youth provides step-by-step instructions on living better and stronger, and for being your best and healthiest self. The book is ideal for anyone looking to lose weight, feel more energized, be more confident, define their personal goals and aspirations, plus grow mentally as well as improve their entire outlook on life. It’s also for aspiring Millennials still searching for their calling, and for baby boomers who finally have the money but not the motivation to pursue their passion.

Tola’s book also doubles as a handy note-taking journal with a 50-word glossary to improve your vocabulary. Plus, his writing style is just like his Tola Yoga, fast-paced and colloquial, not to mention laced with insightful anecdotes garnered from a half-

century of experiences. With Steps like Be Vain, Love the Scale, Embrace Failure and Self-Correct, the author’s quite the sage who respects the powers of karma. Because, as Tola believes, “Everything in life is circular, so our choices, both good and bad, definitely come back to us in the future.”

Why China and why now? “Because I wanted my universal message of hope, self- respect, and self-discipline to permeate the globe in a big way. And what better society of strong, focused people is there than China, where they’ve been embracing my tough love values since the Xia Dynasty,” says Tola.

Rich Tola is also known for his heartfelt and witty memoir, Simply Between Millions: From Wall Street to Hollywood, and films such as Boulevard Zen and Skateboard Bandits.

For more information visit RichTola.com

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